James Madison University

College of Business

COB 300

Integrative Business

As part of James Madison University’s renowned COB 300 course, I collaborated with a team of seven peers to design and launch a comprehensive business plan for a product we developed from the ground up. This immersive experience challenged us to think like entrepreneurs and required us to integrate four critical facets of business: finance, management, operations, and marketing. Through this project, I gained hands-on experience in cross-functional teamwork, strategic problem-solving, and the art of turning ideas into actionable business solutions. The course not only strengthened my technical skills but also sharpened my ability to communicate, adapt, and lead within a dynamic team environment.

Marketing

MKTG 384

Integrated Marketing Communications

MKTG 385

Consumer Behavior

MKTG 410

Social Media Marketing

I collaborated with a team of five peers to develop a comprehensive marketing plan for White Oak Lavender Farm. Our objective was to boost online product sales by 20% across the Baltimore, New York City, and Washington, D.C. markets by May 31, 2026. To achieve this, we designed a targeted strategy tailored to these regions, leveraging five core promotional channels: sales promotions, digital marketing, branded promotional products, social media engagement, and out-of-home advertising.

I collaborated with a team of four colleagues to conduct a consultation analysis of Alo Yoga, focusing on consumer behavior and brand positioning. To gather insights, we organized two focus groups of 4–6 participants each, which revealed perceptions of the brand image Alo promotes. We also carried out a brand assessment that examined Alo Yoga’s marketing strategies, digital presence, and competitive landscape. Based on these findings, we developed actionable recommendations aimed at enhancing Alo’s marketing practices and strengthening its long-term connection with consumers.

As part of a 3-member team, we partnered with Wears Woody to design and launch a multi-channel marketing campaign for their participation in James Madison University’s Homecoming 2025, which drew an audience of over 20,000 attendees. To amplify visibility, we produced and scheduled 8 pieces of social media content across Instagram, TikTok, and Facebook, boosting engagement. In addition, we created an Influencer Empowerment Program to strengthen Wears Woody’s collaborations. This initiative expanded their reach while providing affiliates with tailored content frameworks and measurable KPIs to track campaign success.

General Education

PSYC 160

Life Span Human Development

DANC 215

The Dance Experience

This project is my creative dance piece that explores dance as an art form through multimedia storytelling. I created a video set to I’m Feeling Good by Michael Bublé, using the rhythm and energy of the song to guide the flow. The video combined iconic movie scenes and TV moments with dance imagery. Altogether, this project reflects how I see dance not just as performance, but as a language that ties together music, film, and emotion.

This project is a personal lifeline that maps out the most meaningful milestones, memories, and aspirations in my life. I created a visual and written timeline that captures friendships, family moments, creative passions, and academic achievements. Beyond present experiences, I envisioned future goals like living in a city, owning a dog, traveling the world, and designing advertisements for Coca-Cola.

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Get in touch

704-773-4299
hsenatore04@gmail.com